Ep. 18 | One easy change can improve your Marketing - offer Solutions instead of Services!
Update: 2023-01-18
Description
When it comes to talking about the services that your accounting firm provides to your clients the conversation usually centers around the services that you provide not necessarily the solutions that they offer.
The problem is that this approach can leave clients feeling confused and overwhelmed, after all, seeing a long list of services isn't very helpful if they don't understand how those services are going to solve their problems and make their lives better.
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